Rebirth of a Supermodel

Chapter 229

At the end of last month, Yizhi had announced that it would replace its global spokesperson.

Yizhi had cooperated with Ming Yu for two years and both sides received a lot of benefits. The change in spokesperson now might seen sudden but other people thought it was natural.

Many luxury brands changed their spokesperson in one year or even half a year. It was because there were fluctuations in the reputation and achievements of the spokesperson in different time periods. For example, if there was a spokesperson with a six months contact who didn’t have any good results in six months and had a decline in fame, the brand would naturally change the spokesperson.

This was different from Ming Yu. In the past two years, he had a fast and unstoppable rise. This allowed Yizhi to eat a lot of sweetness and they decided to sign with Ming Yu for two years.

But this time, Ming Yu reached the top of the world supermodel rankings. If they wanted to sign another contract with Ming Yu, the cost for Yizhi would be really too big. At the same time, the two year cooperation also made it necessary for Yizhi to change to a fresh face, which might be able to bring them a new user base.

Facts proved that Yizhi took a step backwards but it was a story for a different time.

Late last month, Ming Yu ended the contract with Yizhi. In mid-December, he was suddenly announced as the spokesperson for Ji and Ya. Once many Yizhi executives saw this news, they spat out blood and became dizzy.

It was no wonder why Ming Yu was so refreshed when talking about ending the contract!

He originally left a long time ago.

There should be the most basic trust between person and person. （┙>∧